[et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” next_background_color=”#ffffff” admin_label=”Hero” _builder_version=”4.19.5″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#ff6c6e 0%|#ff7494 100%” background_color_gradient_start=”#ff6c6e” background_color_gradient_end=”#ff7494″ custom_margin=”||100px|” custom_padding=”54px|0px|0|0px|false|false” custom_padding_phone=”50px||50px||true” bottom_divider_style=”ramp2″ bottom_divider_height=”500px” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”27px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”||40px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.5″ text_font=”Lato||||||||” text_font_size=”20px” text_line_height=”1.8em” header_font=”Oswald|300|||||||” header_font_size=”64px” header_line_height=”1.3em” header_2_font=”||||||||” header_3_font=”||||||||” header_4_font=”||||||||” header_5_font=”||||||||” header_6_font=”Lato|700||on|||||” header_6_line_height=”1.8em” background_layout=”dark” max_width=”700px” custom_margin=”||||true” custom_padding=”|||” custom_padding_phone=”|||” custom_padding_last_edited=”off|desktop” header_font_size_tablet=”” header_font_size_phone=”42px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]
Santa Cruz Veteran’s Hall
This work outlines key considerations for designing a logo and branding for a Veteran’s Hall located in Santa Cruz, California.
[/et_pb_text][/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://jamesmedrano.com/wp-content/uploads/2023/01/SCVH-Logo.png” title_text=”SCVH Logo” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.19.5″ custom_margin=”||-100px|” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”||0px|||” animation_style=”fade” locked=”off” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Sketching” _builder_version=”4.16″ custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_padding=”||20px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://jamesmedrano.com/wp-content/uploads/2023/01/SCVH-Sketch-Logo.png” title_text=”SCVH Sketch Logo” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.19.5″ max_height=”1000px” custom_padding=”|0px||||” animation_style=”zoom” animation_intensity_zoom=”2%” locked=”off” global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Lato||||||||” text_font_size=”16px” text_line_height=”2em” header_font=”||||||||” header_2_font=”Oswald|300|||||||” header_2_font_size=”32px” header_2_letter_spacing=”1px” header_2_line_height=”1.3em” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”50px|40px|50px|40px|true|true” custom_padding_phone=”|||” custom_padding_last_edited=”off|desktop” header_font_size_phone=”42px” header_font_size_last_edited=”off|desktop” border_width_all=”1px” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]
01.
Plan & Sketch
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Refining” _builder_version=”4.16″ custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Doodling Area” _builder_version=”4.16″ custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Lato||||||||” text_font_size=”16px” text_line_height=”2em” header_font=”||||||||” header_2_font=”Oswald|300|||||||” header_2_font_size=”32px” header_2_letter_spacing=”1px” header_2_line_height=”1.3em” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”50px|40px|50px|40px|true|true” custom_padding_phone=”|||” custom_padding_last_edited=”off|desktop” header_font_size_phone=”42px” header_font_size_last_edited=”off|desktop” border_width_all=”1px” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]
02.
Digital Refinement
[/et_pb_text][et_pb_image src=”https://jamesmedrano.com/wp-content/uploads/2023/01/SCVH-Logo-variants.jpg” title_text=”SCVH Logo variants” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.19.5″ animation_style=”zoom” animation_delay=”150ms” animation_intensity_zoom=”2%” locked=”off” global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://jamesmedrano.com/wp-content/uploads/2023/01/SCVH-Logo.png” title_text=”SCVH Logo” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.19.5″ animation_style=”zoom” animation_intensity_zoom=”2%” locked=”off” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Colors” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_2″ _builder_version=”4.16″ custom_padding=”27px|||||” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Royal Blue” use_icon=”on” font_icon=”[||divi||400″ icon_color=”#ffffff” image_icon_background_color=”#273677″ image_icon_width=”100px” _builder_version=”4.19.5″ header_font=”Lato|700||on|||||” header_font_size=”12px” header_letter_spacing=”2px” body_font=”Lato|600||on|||||” body_text_color=”rgba(0,0,0,0.25)” body_font_size=”12px” body_letter_spacing=”1px” body_line_height=”1em” image_icon_custom_padding=”25px|25px|25px|25px|false|false” text_orientation=”center” custom_margin=”150px|||” custom_margin_tablet=”|||” custom_margin_phone=”0px|||” custom_margin_last_edited=”on|phone” animation_style=”zoom” border_radii_image=”on|100%|100%|100%|100%” icon_font_size=”100px” use_circle=”on” circle_color=”#3c72ed” locked=”off” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#7EBEC5″ image_icon_background_color__sticky=”#7EBEC5″]
#273677
[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Dark Blue” use_icon=”on” font_icon=”[||divi||400″ icon_color=”#ffffff” image_icon_background_color=”#1b2754″ image_icon_width=”100px” _builder_version=”4.19.5″ header_font=”Lato|700||on|||||” header_font_size=”12px” header_letter_spacing=”2px” body_font=”Lato|600||on|||||” body_text_color=”rgba(0,0,0,0.25)” body_font_size=”12px” body_letter_spacing=”1px” body_line_height=”1em” image_icon_custom_padding=”25px|25px|25px|25px|false|false” text_orientation=”center” animation_style=”zoom” animation_delay=”300ms” border_radii_image=”on|100%|100%|100%|100%” icon_font_size=”100px” use_circle=”on” circle_color=”#72e4f0″ locked=”off” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#7EBEC5″ image_icon_background_color__sticky=”#7EBEC5″]
#1B2754
[/et_pb_blurb][et_pb_blurb title=”Dark Red” use_icon=”on” font_icon=”[||divi||400″ icon_color=”#ffffff” image_icon_background_color=”#7f1417″ image_icon_width=”64px” image_icon_width_tablet=”64px” image_icon_width_phone=”100px” image_icon_width_last_edited=”on|phone” _builder_version=”4.19.5″ header_font=”Lato|700||on|||||” header_font_size=”12px” header_letter_spacing=”2px” body_font=”Lato|600||on|||||” body_text_color=”rgba(0,0,0,0.25)” body_font_size=”12px” body_letter_spacing=”1px” body_line_height=”1em” image_icon_custom_padding=”25px|25px|25px|25px|false|false” text_orientation=”center” max_width=”70%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|phone” custom_margin=”70px|||” animation_style=”zoom” animation_delay=”150ms” border_radii_image=”on|100%|100%|100%|100%” icon_font_size=”64px” icon_font_size_tablet=”” icon_font_size_phone=”100px” icon_font_size_last_edited=”on|phone” use_circle=”on” circle_color=”#00448a” locked=”off” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#7EBEC5″ image_icon_background_color__sticky=”#7EBEC5″]
#7F1417
[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Lato||||||||” text_font_size=”16px” text_line_height=”2em” header_font=”||||||||” header_2_font=”Oswald|300|||||||” header_2_font_size=”32px” header_2_letter_spacing=”1px” header_2_line_height=”1.3em” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”50px|40px|50px|40px|true|true” custom_padding_phone=”|||” custom_padding_last_edited=”off|desktop” header_font_size_phone=”42px” header_font_size_last_edited=”off|desktop” border_width_all=”1px” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]
03.
Pulling Colors From Existing Brand & Identity
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Results” _builder_version=”4.16″ background_color=”#f7fbfc” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_padding=”||120px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Lato||||||||” text_font_size=”16px” text_line_height=”2em” header_font=”||||||||” header_2_font=”Oswald|300|||||||” header_2_font_size=”32px” header_2_letter_spacing=”1px” header_2_line_height=”1.3em” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”50px|40px|50px|40px|true|true” custom_padding_phone=”|||” custom_padding_last_edited=”off|desktop” header_font_size_phone=”42px” header_font_size_last_edited=”off|desktop” border_width_all=”1px” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]
Results
Final Result
[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.16″ custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://jamesmedrano.com/wp-content/uploads/2023/01/SCVH-Logo.png” title_text=”SCVH Logo” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.19.5″ custom_padding=”|||159px||” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Refining” _builder_version=”4.16″ custom_margin=”||46px|||” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Doodling Area” _builder_version=”4.16″ custom_padding=”26px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Lato||||||||” text_font_size=”16px” text_line_height=”2em” header_font=”||||||||” header_2_font=”Oswald|300|||||||” header_2_font_size=”32px” header_2_letter_spacing=”1px” header_2_line_height=”1.3em” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”50px|40px|50px|40px|true|true” custom_padding_phone=”|||” custom_padding_last_edited=”off|desktop” header_font_size_phone=”42px” header_font_size_last_edited=”off|desktop” border_width_all=”1px” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]
Logo and branding
Results In Use.
[/et_pb_text][et_pb_image src=”https://jamesmedrano.com/wp-content/uploads/2023/01/SCVH-biz-cards.jpg” title_text=”SCVH biz cards” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.19.5″ animation_style=”zoom” animation_delay=”150ms” animation_intensity_zoom=”2%” locked=”off” global_colors_info=”{}”][/et_pb_image][et_pb_image src=”https://jamesmedrano.com/wp-content/uploads/2023/01/SCVH-ad.jpg” title_text=”SCVH ad” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.19.5″ animation_style=”zoom” animation_intensity_zoom=”2%” locked=”off” global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://jamesmedrano.com/wp-content/uploads/2023/01/SCVH-ad1.jpg” title_text=”OLYMPUS DIGITAL CAMERA” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.19.5″ animation_style=”zoom” animation_intensity_zoom=”2%” locked=”off” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section]